Expert Guide on Creating Encouraging Customer Video Testimonials 
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In today’s global business world, companies across the world are seeking the best ways to build trust and connect with their customers. One powerful way that has emerged as the best guide for achieving this is the creation of customer testimonial videos. 

These videos are authentic examples of customer testimonials that can easily resonate with audiences, showcasing their positive experiences with your company’s products or services. 

In this comprehensive guide, we’ll take you through every step of creating high-quality customer testimonial videos that not only help build trust but also serve as effective marketing content.

Why Customer Testimonial Videos?

Before we dive into the nuts and bolts of creating these impactful video testimonials, it’s essential to understand why customer testimonials are a valuable part of your marketing strategy:

  1. Trust and Authenticity: In the business world where trust is everything, customer testimonial videos provide an authentic response. They work wonders in convincing potential customers that your company can deliver what it promises.
  2. Emotional Connection: These videos create an emotional connection with your audience. By showcasing real customer experiences, you get straight to the heart of what your company is all about, forging a deeper connection.
  3. Social Proof: Customer testimonial videos offer undeniable social proof that your company’s products or services have had a positive impact. This proof can easily sway potential customers in your direction.

Now that we understand the importance, let’s start on the best guide to creating exceptional customer testimonial videos.

How to Make a Testimonial Video


Define Your Objectives

At the beginning of your testimonial video journey, take time to define your objectives clearly. What do you want to get out of your customer testimonial videos? Are you looking to boost sales, enhance brand trust, or showcase a particular product’s features? Knowing your objectives will guide everything you do in this process.

Selecting the Right Subject

Choosing the right customer for your video testimonial is pivotal. You want someone who has had an excellent experience with your company’s products or services and can easily share their authentic story. 

Consider reaching out to long-time customers or those who have had remarkable experiences.

Crafting a Compelling Story

Every good customer testimonial video tells a story. It’s not just about showcasing your company’s products or services but also about illustrating how they’ve enhanced the customer’s experience. Craft a narrative that resonates with your target audience and authentically reflects their journey.

Scripting the Testimonial

While authenticity is key, providing some guidance to your customer is also important. Create a loose script that outlines key talking points. This ensures that the customer stays on message while allowing them to speak naturally and authentically.

Planning the Visual Style

Consider the visual style that best represents your company and your content. Think about factors like location, lighting, and color schemes. The visual style should seamlessly fit with the authentic narrative you want to convey.

Equipment and Setup

Camera and Video Gear

You don’t need the best, most expensive equipment to create an impactful customer testimonial video. Today, modern smartphones can easily shoot high-quality video. Ensure your video and audio quality is top-notch, as quality footage is critical.

Lighting and Sound

Quality lighting and sound are essential for professional-looking video testimonials. Natural light often works best, but you may need additional lighting depending on your shooting location. Invest in a good-quality microphone to ensure clear audio.

Location Selection

Choose a location that complements your company’s image and the story you’re telling. Whether it’s your customer’s home or your company’s office, ensure it’s well-lit, quiet, and free from distractions.

Preparing Your Subject

Taking care of your customer subject is crucial. Help them feel at ease and confident in front of the camera. Offer guidance on wardrobe, makeup (if applicable), and ensure they’re relaxed and well-prepared before filming begins.

Filming the Testimonial

Directing Your Subject

During filming, gently direct your customer subject. Encourage them to speak naturally and with emotion. Make sure they feel comfortable, so their authentic personality shines through.

Capturing Authentic Emotion

Authenticity is the cornerstone of a great customer testimonial video. Encourage your subject to express genuine feelings and experiences. Emotional testimonials often work best in connecting with viewers.

Choosing a Recording Software

While there are a lot of video recording options available find one that is easy to use and free so your customer will have a hassle-free recording experience. 

RecordJoy is a great option, offering a smooth recording experience and the ability to record your screen and camera at the same time, enabling the customer to also showcase a screenshot or a walkthrough of their results achieved working with you. 

Editing and Post-Production

Choosing the Right Editing Software

Select video editing software that suits your needs and skill level. There are many options available, from user-friendly apps to professional-grade software. 

However, for most customer testimonial videos you need a few editing options to make sure the video looks professional. RecordJoy offers you video editing options, so you don’t have to jump from software to software and spend time and money to end up with a worthy customer testimonial video. 

Assembling and Arranging Clips

In the editing phase, assemble the clips in a logical order that follows the narrative you’ve crafted. Ensure smooth transitions between scenes to maintain viewer engagement.

Color Correction and Enhancements

Enhance the video’s visual quality by adjusting colors and contrast as needed. This step can make a significant difference in the overall quality of the video testimonial.

Adding Transitions and Titles

Incorporate subtle transitions between scenes and add titles or captions as necessary to clarify key points. Keep these elements consistent with your company’s visual identity.

Testimonial Length and Timing

Keep your customer testimonial video concise, ideally between 1 to 3 minutes. Shorter videos tend to perform best across social media and other platforms. Ensure the pacing aligns with the emotional arc of the story.

Publish and Promote

Choosing Platforms and Channels

Determine where you’ll share your customer testimonial video. Common platforms include your website, YouTube, Vimeo, and social media. Tailor your approach to each platform’s audience and features.

Embed the Video to Your Website 

To make the most of your customer testimonial video on your website, consider using like RecordJoy. RecordJoy seamlessly enables you to embed the video and add into your website. 

This tool can be a game-changer for collecting authentic customer feedback, and adding them to your website.

Optimizing for SEO

Optimize your video’s title, description, and tags for search engines. This boosts its discoverability and helps it rank higher in search results across the digital marketing world.

Promoting on Social Media

Leverage your social media channels to promote your customer testimonial video. Create engaging posts, share behind-the-scenes content, and encourage your audience to share their own experiences with your company.

Email Marketing and Website Integration

Send the video to your email subscribers to keep them engaged. Additionally, strategically integrate the video into your website’s landing pages to maximize its impact and connect with a global audience.

Testimonial Video Examples

Showcasing Successful Testimonial Videos

To gain inspiration and insights, study successful customer testimonial videos from other companies. Analyze what works in terms of storytelling, production quality, and emotional resonance.

Here a few great examples of customers testimonial videos you can get inspired from:

Omada Customer Video Testimonial:

Freshbook Customer Video Testimonial:

Analyzing What Works

Identify common elements that make customer testimonial videos effective. These could include relatable customer stories, strong emotional appeals, and well-crafted visuals.

How to Ask Customers to Record Testimonial Videos

Engaging customers in the creation of your video testimonials is essential. Here are some effective ways to encourage them:

  • Incentives: Offer rewards or discounts to encourage their participation.
  • Ease of Use: Make it easy for customers to shoot and submit video testimonials using user-friendly apps like RecordJoy.
  • Personal Outreach: Reach out to satisfied customers personally and express your interest in their feedback.
  • Clear Instructions: Provide clear instructions on what you expect from their video testimonial.

Final Thoughts

Creating authentic customer testimonial videos is about more than just marketing; it’s about building lasting relationships with your audience across the marketing world. These videos humanize your company, instill trust, and showcase the real-world benefits of your products or services. 

Remember that authenticity is key to success in this endeavor. Through careful planning, thoughtful production, and strategic promotion, you can harness the power of customer testimonials to propel your company to new heights. 

So, go ahead, tell your customer’s stories, and let their voices become the most persuasive tool in your marketing toolkit.